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  About ScapeNotes & Help: COFFEE MUG - the casual discussion board forum for tourism in Cape Town and the Western Cape:


Following the success of winning the Soccer World Cup bid for 2010, South Africa has announced that it will bid for the Rugby World Cup in 2011.

Popular past South African rugby captain François Pienaar has just been appointed the Director of the South African World Cup Rugby Bid Committee.

South Africans were euphoric when the FIFA President announced that South Africa would host the Soccer World Cup, the win being attributed to the magic of Madiba, former President Nelson Mandela, who had travelled to Zurich for the presentation by the South African delegation. This was one of his last official activities prior to his retirement. It is the first time a Soccer World Cup will be hosted in Africa, and South African's opponents for the bid all came from the African continent.

The spin-offs of the Soccer World Cup are tremendous, with estimates of R 13 - R 30 billion being injected into the economy and 160 000 jobs being created.

For the tourism industry the opportunities are expected to be enormous, with 400 000 visitors expected - by contrast the Cricket World Cup attracted 18 500 visitors to South Africa. Not only is the number of tourists a tremendous boost, but the fact that the Soccer World Cup will take place in June and July 2010, traditionally the quietest time in Cape Town and the Western Cape, is a huge advantage, even though Cape Town will not host the opening or closing functions, nor the final game. But Cape Town is very likely to feature on the itinerary of visiting soccer fans anyway.

Other benefits will be huge infrastructure improvements, including public transportation, airport upgrades, more soccer facilities and greater attention to crime prevention and security.

(Reprinted with permission from Whale Tales Newsletter June 2004)

Readers are invited to submit their comments below:

Top of pagePrevious messageNext messageBottom of page Link to this message  By Soekershof Walkabout on Friday, November 18, 2005 - 07:49 am: Edit Post

Unfortunately the SA bid did not work out as it should have done.
"For the tourism industry the opportunities are expected to be enormous", the Whale Tales Newsletter states. One can put a huge questionmark with that statement. Indeed South Africa will be in the picture and there surely will be some spin off but most of those visitors(read: '95% at least') will only be in SA for this kind of event. So, who is making real money out of it? First of all the organisers and travel agencies, than the airliners and other modes of (public) transport followed by accommodation, restaurants and pubs nearby the different venues or in the well known city centres and a few attractions and shopping centres nearby. The building contractors and other suppliers in the run up to such an event are squeezed (it's a 'prestige-thing').In the Cape Town area one can think of Canal Walk, Waterfront, Table Mountain a.s.o. Experiences with simular events in other countries (like the Olympics in Athens) clearly indicates the money flow. In the Western Cape all members of the different tourism bureaus have to pay an annual fee. 10% of that money is submitted to a DMO whose only target seems to promote Cape Town instead of the whole Western Cape. And indeed the Mother City is attractive but there is more in the Western Cape. Approx. 90 percent of the first time overseas visitors to the Western Cape stay West of the Riviersonderend Mountains with the emphasis on Cape Town, Peninsula and Stellenbosch/Franschoek (in Whale season also Hermanus). Regular visitors, 3rd, 4th etc., start to discover the Western Cape and than it turns out that they, at the end, prefer to have their holiday somewhere between the Riviersonderend Mountains and the Garden Route (Capetonians do so already). Although they were, for their first SA experience, attracted by Cape Town it turns out that the 'hinterland' persuades them to come back to SA on a regular base. This strength of SA is very much underestimated in the acquisition of overseas tourists for the ones who regular visit SA are the ones who really bring the money in for a wide scope of tourism related businesses.

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